About us
The first private production of bakery and catering equipment on the market of the former Yugoslavia.
Long ago, in 1986, Marko Radojević recognized the seriousness of the difficult economic and political situation in which the country found itself. Relying on his intellect and his own financial resources, he decides to start things from a standstill in a city whose giant - Kragujevac Zastava - was faltering.
Marko founds SZR Profil and, together with his brother Miloš Radojević, starts the production of kiosks, carts for street sales, metal awnings, protective fences and other related products. Not long after, Profil began servicing, and then independently producing bakery and catering equipment. At that time, Profil existed in a modest office space, and the lack of funds for work was successfully compensated by the local knowledge of experienced craftsmen and Mark's colleagues, engineers of the ZCZ Military Factory.
In the absence of bakery and catering equipment on the domestic market and the recognized quality of the product, Profil is experiencing expansion and breaking into the markets of Bulgaria, Romania, the Russian Federation...
At the beginning of 1992, SZR PROFIL changed its legal form to PROFIL DOO and continued with the production of bakery and catering equipment on an even wider scale. Brother and son, Miloš and Dragan Radojević, provide the greatest support to Marko in the realization of business ventures. In 2017, Dragan Radojević successfully reorganized the company. Thanks to him, his energy and ability, Profil gets a new office space, means of work, and overall a new, modern outfit. All Profile products meet the most modern standards, and their main feature is quality, which is reflected in the long life of the product. The tradition is continuously maintained by the third generation of the Radojević family.
A vision that lasts! - is the motto of our founder.
Activity
The main activity of the company Profil is the production of professional bakery and catering equipment, of high quality, which meets the HACCP standard. Our offer includes all products that make up the kitchen of any type of restaurant. We produce thermal, cooling and neutral equipment. We market our products on the regional and European markets.
Mission
Our mission is to justify the trust given by our customers. Also to do business successfully through constant improvement and monitoring of modern world trends. We are pleased to maintain tradition and operate as a socially responsible company.